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"My mission is to inspire the next generation of animal lovers and conservationists from as early an age as possible, which is why black and white is the vehicle being so important from those first days. I believe exposing children to the amazing wildlife on our planet beyond what they see on their doorstep is the best hope of protecting it for the future." - Ruth Bradford - Creator

Why Black and White?
When your baby is born their retinas are not fully developed and your baby sees the world very differently to an adult. Although they have been able to distinguish between light and dark in the womb, your new born can still only detect very large contrasts between light and dark after birth such as black and white. This means that pretty much all of the wider world around them is blurry and they cannot distinguish between shapes or colours.

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